Allissa Boren

Director of Operations & Client Relations

At a young age I became aware and determined that my career would involve helping others. How? Well, I wasn’t quite sure yet, but that is where UTTyler came into play. I received my Bachelor’s in Psychology in 2011. UTTyler was pivotal in replicating real world situations within the work force, and then implementing those in class. Throughout school I worked in the restaurant industry and did small marketing projects on the side. The service industry is a great way to make money while in college. You meet so many people (networking), and it is a good way to keep a flexible schedule for your courses, however it was through marketing that I found a passion for business.

I had to quickly learn how to brand myself so that I would stick out above the pile of resumes. In 2009 I took on a job at a dental office here in Tyler for 5 years, Dentistry for Children. I started out as an assistant to the Office Manager helping with advertising and marketing. Once I received my degree, I was then promoted to Director of Advertising and Marketing to build them a profile for their upcoming growth. Once I built an effective marketing/advertising plan for DFC, I handed their portfolio over to the new “me” and went on to further my career.

Over the next several years I worked as a Business Development Consultant in many different industries: Healthcare, Hospitality, Real Estate, Construction, Military Contracting, Technology, Recruiting, and finally finance. Consulting in different industries was fun, fast paced, and a huge learning experience. Developing a business is multi-faceted, and I worked in all areas of development.

In 2017, a local financial company, Spectrum Financial Group of East Texas approached me with an opportunity I just couldn’t refuse, Director of Operations and Client Relations. The responsibilities include: supervising all processes and operations, general business development, overseeing marketing/advertising/events, general budgeting, assisting in recruiting new advisors and staff, and creating new prospects, plans, and budgets for future business growth. Spectrum Financial Group of East Texas is in the exciting process of changing hands from one generation to the next. In this new opportunity saw a potential to help people and support a locally growing business.

Since late 2017 Spectrum Financial Group here in East Texas has grown from 6 agents to 12, we have built a modern and fresh advertising/marketing campaign, and we are about to add another side to the company in helping businesses with their group health insurance. The buck doesn’t stop there. The potential for growth is exponential in this market and company I have found a home in. The journey wasn’t easy, and as I mentioned before, you learn more in rising from your failures. As Winston Churchill once stated, “Success is not final; failure is not fatal: It is the courage to continue that counts.”


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