Allissa Boren-Swinney

Director of Marketing and Client Relations

After High School at Robert E. Lee, now Tyler Legacy I attended University of North Texas with a major in Psychology and a minor in Criminal Justice. I then found that the program back home at UT Tyler was more suited to my degree choice. After finishing my degree at UT Tyler, in 2009 I took on a job at a dental office here in Tyler for 5 years, Dentistry for Children. I started out as an assistant to the Office Manager helping with advertising and marketing. Once I received my degree, I was then promoted to Director of Advertising and Marketing to build them a profile for their upcoming growth. Once I built an effective marketing/advertising plan for DFC, I handed their portfolio over to the new “me” and went on to further my career. Over the next several years I worked as a Business Development Consultant in many different industries: Healthcare, Hospitality, Real Estate, Construction, Military Contracting, Technology, Recruiting, and finally finance. Consulting in different industries was fun, fast paced, and a huge learning experience. Developing a business is multi-faceted, and I worked in all areas of development. In 2017, a local financial company, Spectrum Financial Group of East Texas approached me with an opportunity I just couldn’t refuse, Director of Operations and Client Relations. The responsibilities include: supervising all processes and operations, general business development, overseeing marketing/advertising/events, general budgeting, assisting in recruiting new advisors and staff, and creating new prospects, plans, and budgets for future business growth. Spectrum Financial Group of East Texas is in the exciting process of changing hands from one generation to the next. In this new opportunity saw a potential to help people and support a locally growing business. Since late 2017 Spectrum Financial Group here in East Texas has grown from 6 agents to 12, we have built a modern and fresh advertising/marketing campaign, and we have no added another side to the company in helping businesses with their group health insurance. As Winston Churchill once stated, “Success is not final; failure is not fatal: It is the courage to continue that counts.”

My Sessions