Charlie Cano

CEO / General Manager

He’s a 22-year veteran of the telecom industry with diverse work experience as an Outside Plant Design Engineer, a Project Manager, and Sales Director for a national consulting firm. He’s been with Etex for the last 18 years.

Utilizing his business and engineering knowledge, Charlie was responsible for guiding Etex through the Fiber-to-the-Home (FTTH) network remodel, deploying wireless technology and much more. His leadership, innovative approach, boundless energy and vision earned him the title of CEO / General Manager of ETEX in 2013. His focus since then has been the transformation of Etex customer care culture, obtaining regulatory balance for the communications industry and developing a sales channel to deliver the best in communication, information and entertainment services to residents of East Texas.

A native Texan, Charlie graduated from Texas Tech with a degree in Electrical Engineering and a minor in mathematics. He and his wife make their home in the area where they raise their three children. Both Charlie and Shelly are active in the community, as well as the numerous activities their children participate in.


My Sessions