Eduardo Pereda
Senior Vice President and Chief Marketing Officer
Brookshire Grocery Company

Eduardo Pereda is a strategic marketing executive with 30 years of experience and a unique blend of brand management, digital, retail and multicultural marketing expertise. He leads Brookshire Grocery Company’s marketing team of more than 35 employees to develop strategies, programs and functions that support the Company’s 205 retail grocery stores that operate under five banners in Texas, Louisiana, Arkansas and Oklahoma. Areas of responsibility include advertising, branding, special events, digital marketing, e-commerce, customer relations, frequent-shopper programs, and printing operations.  Prior to joining BGC, Eduardo served as Vice President of Marketing and Advertising for Total Wine & More, where he drove improvements in media efficiency and growth in e-commerce. He previously served as Chief Marketing Officer – Vice President of Marketing for Fiesta Mart and as Vice President of Marketing Convenience Brands for Sunoco LP. Eduardo began his marketing career with Anheuser-Busch, where he served 18 years in roles including Senior Director of Multicultural Marketing, Director of Michelob Brands, International Marketing Director over Europe, and Canada as well as other brand marketing and field sales roles.  Eduardo is originally from San Antonio Tx. He earned a bachelor’s degree in Marketing from Texas State University. Outside of work, Eduardo enjoys spending time with his wife and 6 children, and enjoys golf, entertaining and making paella.