Yaziri Orrostieta (YO) is the Chief Executive Officer at WorkHub. Prior to joining WorkHub she served as Vice President of Marketing at Heritage Land Bank. Throughout her career, Yaziri has successfully led initiatives in various marketing channels such as direct mail, event marketing, web development, social media, and public relations. She is the owner of Your Casa Bonita, a real estate investment and management company in East Texas.

Yaziri also has over 10 years’ experience in retail banking and agribusiness lending; working in multiple markets throughout the state of Texas. In her personal time, Yaziri enjoys mentoring future and existing business owners through several nonprofits in her community. Yaziri earned her M.B.A. from the University of North Texas and her B.B.A. in Marketing from the University of Texas at Tyler. In 2018, Yaziri was the recipient of the W.C. Windsor award, honoring Tyler’s most outstanding citizen under the age of 40.